Pubg india11/12/2023 ![]() “But the likes of Garena have done a great job in filling that void and keeping the momentum going…”ĭon’t miss out on ET Prime stories! Get your daily dose of business updates on WhatsApp. “The ban of PUBG had created a sudden void for close to 15-20 days for the entire gaming ecosystem,” said Rooter’s Kumar. To be sure, the second coming of PUBG Mobile may face competition from the likes of Garena’s Free Fire, Activision’s Call of Duty and Riot Games’ Valorant. Tencent has reportedly lost 34 Billion in market value in just two days. According to Sensor Tower data, the first-person shooter game was downloaded 185 million times-about a fourth of global downloads-in India and garnered over $41 million in player spending. The Government of Indian banned PUBG Mobile citing concerns with privacy and user data. The popularity of PUBG Mobile coupled with the onset of the pandemic actually gave birth to India’s gaming sector. Set in a virtual world, BATTLEGROUNDS MOBILE INDIA is a battle royale game where multiple players employ strategies to fight and be the last man standing on the battlegrounds. This includes consolidated earnings from ad revenue, brand sponsorships, tournament prizes, Youtube/Instagram earnings and contributions by viewers. Influencers with 10 million to 20 million subscribers can learn Rs 20-30 lakh per month. In November 2020, following the ban, PUBG Studios and South Korea's Krafton registered PUBG India Private Ltd under the Ministry of Corporate Affairs to relaunch PUBG Mobile in India. Today, mid-level creators with 50,000-150,000 subscribers or followers, can earn up to Rs 25k-50k per month from early brand collaborations. “Brands are slowly recognising this potential and allocating their marketing budgets to gaming.” In fact, a game stream of 4-5 hours gets larger engagement than an Instagram reel of less than a minute,” said Trinity CEO Abhishek Aggarwal. ![]() “Just like real sports, digital gaming - or any other form of content creation - is heavily dependent on ad revenues. Most brands have started investing in influencers as the pandemic have reduced their ability to advertise “the traditional way”, said Trinity Gaming, a talent management firm that handles a portfolio of India’s top 200 gamers. Apart from gaming-related companies, such as Disney, Marvel and Republic of Gamers, non-endemic sponsors like Flipkart, Procter & Gamble (P&G), Nvidia, Zotac, Gigabyte, Red Bull and Paytm have started showing interest in the space, giving a major boost to players’ earnings. Piyush Kumar, founder and chief executive of game-streaming platform Rooter, expects Battlegrounds Mobile India to garner close to 100 million downloads within the first six months of launch, adding to the existing player base of 360 million.Īdvertisers too are keenly watching this segment. Furthermore, Krafton probably has its hands full developing PUBG: New State.According to experts, the launch of Battlegrounds Mobile India is expected to not only boost India’s online gaming ecosystem, but also revive the fortunes of millions of gamers who built successful careers on top of it. At best, we could see a few new mechanics here and there. There is no reason for Krafton to redesign it from the ground up. In all likelihood, Battlegrounds Mobile India will be reuse most existing PUBG Mobile assets and call it a day. Many players have invested significant time and resources on the original game it would be rather cumbersome to start over. It would be ideal if Krafton lets existing PUBG Mobile users migrate their profiles to Battlegrounds Mobile India. The game will continue with its free-to-play model but likely offer cosmetic in-app purchases, a seasonal Battle Pass, and more. Krafton has also stated that Battlegrounds Mobile India will have its India-centric in-game events and e-sports ecosystem. Krafton says that the Battlegrounds Mobile India will be available for pre-order in India sometime in the coming weeks. There isn't even a Google Play Store/App Store listing yet. ![]() Unfortunately, there is no release date mentioned anywhere. It makes sense, considering that its sole purpose is to replace PUBG Mobile, which is still playable in other regions. The announcement comes from the official Battlegrounds Mobile website, which explicitly states that the game will remain exclusive to India. The game is all set to re-enter the Indian market but under the Battlegrounds Mobile India moniker. Krafton Inc had left no stone unturned to bring back the massively popular battle royale title in the country, even going as far as cutting all ties with PUBG Mobile's publisher Tencent. Fans have been clamouring for PUBG Mobile to return to India since the Indian Government banned it over a year ago. ![]()
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